Questionnaire Summary

From this questionnaire we will be able to tell who our target demographic is and what attracts them to buying dance music.

We found that mainly females who are aged 16 to 24 tend to listen and buy dance music, possibly because they can easily relate to the music when they goout to nightclubs etc.

The target audience tend to listen to the dance music on the television on channels such as MTV dance but also listen to there music on there ipod which they have downloaded from the internet.

Many of the people surveyed said they find out and hear upcoming music via the television and the internet, showing this is the main way of distributing our dance music video.

The results showed that the audience expect to see the stock settings of nightclubs and bedrooms which relate to the genre of music and also the stock characters they expect to see are female dancers within the videos, possibly relating to the gender of the target audience.

Many results showed that the expected colours within a dance video would be a dark blue/black background within colourful red, yellow and orange spotlights to highlight the artists and dancers.

The target audience see a music video as just to entertain but if there was a narrative they would expect the narrative to be based around love and relationship problems, possibly with the use of Todorov's theory.They expect to see a female artist associated with the dance genre, along with being able to relate themselves to the dominant characters within the music video.

The audience we are targeting feel that the album cover of a dance video is considerably important when buying an album and the album cover appeal to them in the way of attractive models, the gesture of the models and the layout of the album cover.

When asking the audience of the questionnaire which album covers they are most likely to purchase Clubland 15, Clubland 17 and David Guetta came out on top.

The reasons for choosing these album covers were because of the layout and model used. The ideology that the success to selling dance albums is to have a provocative woman placed on the cover, however the David Guetta challenges this as it a was very popular choice with the target audience because of its uniqueness and differentially.