Tuesday, 19 October 2010
Thursday, 7 October 2010
Questionnaire Summary
From this questionnaire we will be able to tell who our target demographic is and what attracts them to buying dance music.
We found that mainly females who are aged 16 to 24 tend to listen and buy dance music, possibly because they can easily relate to the music when they goout to nightclubs etc.
The target audience tend to listen to the dance music on the television on channels such as MTV dance but also listen to there music on there ipod which they have downloaded from the internet.
We found that mainly females who are aged 16 to 24 tend to listen and buy dance music, possibly because they can easily relate to the music when they goout to nightclubs etc.
The target audience tend to listen to the dance music on the television on channels such as MTV dance but also listen to there music on there ipod which they have downloaded from the internet.
Many of the people surveyed said they find out and hear upcoming music via the television and the internet, showing this is the main way of distributing our dance music video.
The results showed that the audience expect to see the stock settings of nightclubs and bedrooms which relate to the genre of music and also the stock characters they expect to see are female dancers within the videos, possibly relating to the gender of the target audience.
Many results showed that the expected colours within a dance video would be a dark blue/black background within colourful red, yellow and orange spotlights to highlight the artists and dancers.
Many results showed that the expected colours within a dance video would be a dark blue/black background within colourful red, yellow and orange spotlights to highlight the artists and dancers.
The target audience see a music video as just to entertain but if there was a narrative they would expect the narrative to be based around love and relationship problems, possibly with the use of Todorov's theory.They expect to see a female artist associated with the dance genre, along with being able to relate themselves to the dominant characters within the music video.
The audience we are targeting feel that the album cover of a dance video is considerably important when buying an album and the album cover appeal to them in the way of attractive models, the gesture of the models and the layout of the album cover.
When asking the audience of the questionnaire which album covers they are most likely to purchase Clubland 15, Clubland 17 and David Guetta came out on top.
The reasons for choosing these album covers were because of the layout and model used. The ideology that the success to selling dance albums is to have a provocative woman placed on the cover, however the David Guetta challenges this as it a was very popular choice with the target audience because of its uniqueness and differentially.
Tuesday, 6 July 2010
Questionnaire
Questionnaire
What gender are you?
Male __ Female __
How old are you?
-18 __ 19-24 __ 25-31 __ 32-39 __ 40-49 __ 50+
Do you listen to music?
Yes __ No __
What do you consider your favourite music genre?
Rock __ Dance __ Pop __ RnB __ Indie __ Drum & Bass __ Other:_____________
How do you listen to your music?
Computer __ Radio __ MP3/Ipod __ Television __ CD __ Other:___________
How do you find out about upcoming music?
Television __ Posters/Flyers __ Internet __ Magazines __ Other: _________
What would you expect to see in a dance music video?
Dancers __ Nightclub __ Artists’/Band __ Children __ Other: __________
What stock settings would you expect to see within a dance music video?
Nightclub __ Bedroom __ Hotel Room __ Streets __ Playgrounds __ Other:________
What colours would you expect to see within a dance music video?
Black __ Blue __ Yellow __ Orange __ White __ Red __ Other:_______
Do you expect a music video to have a narrative or simply to entertain?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How important is the album cover when considering purchasing an album?
Very Important __ Considerably Important __ Not very Important __ Not Important At All __
What gender are you?
Male __ Female __
How old are you?
-18 __ 19-24 __ 25-31 __ 32-39 __ 40-49 __ 50+
Do you listen to music?
Yes __ No __
What do you consider your favourite music genre?
Rock __ Dance __ Pop __ RnB __ Indie __ Drum & Bass __ Other:_____________
How do you listen to your music?
Computer __ Radio __ MP3/Ipod __ Television __ CD __ Other:___________
How do you find out about upcoming music?
Television __ Posters/Flyers __ Internet __ Magazines __ Other: _________
What would you expect to see in a dance music video?
Dancers __ Nightclub __ Artists’/Band __ Children __ Other: __________
What stock settings would you expect to see within a dance music video?
Nightclub __ Bedroom __ Hotel Room __ Streets __ Playgrounds __ Other:________
What colours would you expect to see within a dance music video?
Black __ Blue __ Yellow __ Orange __ White __ Red __ Other:_______
Do you expect a music video to have a narrative or simply to entertain?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How important is the album cover when considering purchasing an album?
Very Important __ Considerably Important __ Not very Important __ Not Important At All __
Group Analysis - Music videos and Album Covers
Music Videos
Stock Settings;
Throughout the music videos analysed, the stock settings that appeared multiple times were such as nightclubs, bedrooms which link to the theme and mood of the music, for example, a bedroom getting ready for a night out where you would listen to dance music.
Stock Characters;
Female dancers/artists who are slim, beautiful and dressed very provocatively with revealing clothing to entice the audience. This appears in a large amount of dance genre music videos, gaining the appeal of the audience.
Women are often represented as objects within the video and reinforce the dominant ideology of woman being objects for men. This is also reinforced by the constant use of extremely attractive females and not often attractive males.
Representation;
Creates a sense of realism towards the demographic audience as the setting of night clubs are where they are expected and do listen to this genre of music, allowing them to relate towards the music video.
The ages of the characters used within the videos are teenaged or young adult. This represents this age to be the target audience and suggest they are out drinking and partying all the time, as seen in the videos, reinforcing this stereotype of youth.
The use of the typical seductive woman used throughout the music video links to the fact that the dance genre of music tends to focus around the gender of women, but could appeal to males because of the provocative woman that tends to be the main focus within the frame throughout the video.
Technical Codes;
Lighting- use of dimly lit lighting to portray a night-time atmosphere, which links together with nightclub setting which features in multiple music videos researched. A Key light is also often used to highlight the artist and reinforce her importance. The videos also tend to use flashing lights or strobe lighting to create the nightclub feel.
Camera Shots- There is use of extreme close ups that shadow the identity of the dancer or artist to create enigma, which tends to be at the start of the music video. Medium and close up shots along with tracking is used to highlight the importance of the artist. A number of medium and long shots are also seen in the videos allowing the audience to clearly see the settings
The use of close ups of the dancer/artist throughout the video allows the audience to relate the audience. Long shots are also commonly used so the audience can visualise the setting and the dancer/artists and feel like they are in the dancer’s shoes and also allows the audience to relate towards the setting.
Editing- The editing of all the videos is very fast paced, showing this as a key convention. A number of jump and straight cuts being used to create a fast pace to the edits to match the beat of the song.
Costume- Use of provocative, revealing clothing upon the women within the music video reflects the type of clothing which would be worn to a nightclub, reinforcing the realism towards the audience.
Body movement and gesture- repetitive ‘dancing’ movements which fit to the pace and beat of the music are used to reinforce the atmosphere of the setting and portray as much realism as possible. Flirtatious dancing and ‘grinding’ are commonly used, along with the touching of other people to suggest the ‘nightclub’ atmosphere.
Narrative Theory;
When listening to the lyrics within most of the music video’s it would suggest that narrative theory such as Todorov’s theory could be easily applied. However, within the frame there doesn’t seem to be a clear Todorov’s theory, apart from in some cases where you are able to see the equilibrium, disequilibrium, realisation of the equilibrium, attempt to repair the equilibrium and the new equilibrium.
Album Covers
Enigma Code;
The artists/models used on the front cover of the albums covers do not engage in eye-contact with the audience which creates enigma as it portrays a sense of ambiguity and mystery towards the identity upon the album cover, drawing the target audience towards the album.
Font/Colour;
The use of a structured, bold title, normally placed within the middle of the album cover and in a large, capitalised font attracts the audience’s attention towards the name of the album.
Bright colours such as yellows, light blues and oranges are key to the dance album covers, as they create a happy atmosphere and giving an insight to the music and what mood it will portray towards the target audience.
Representation;
Similarly to the dance genre music videos, an attractive female is usually used on the cover of the dance genre albums. She is usually dressed provocatively and gives a sexy feel to the cover. This is seen as a key convention of this genre as it appeals to the target audience as the ‘youth’ age which is the demographic age can relate to the person on the front cover. Also, the gesture of the model is usually high energy giving the sense of them dancing and creating a happy atmosphere.
Appeal;
A lot of the models used are attractive, thin, big breasted blondes reinforcing the stereotype of an attractive female and the ideology of females being objects for males.
Medium close ups are often used to shoot the models. This allows the audience to see their emotions and their features, as well as highlighting their good appearance. The covers usually also include disco lights or strobe lighting within them, linking the cover to the nightclub scene.
The emotions portrayed by the models however often challenge the conventions of the dance genre. As this genre is seen to create a happy atmosphere and the emotions of the models are sometimes deep in thought and full of emotion. However this creates an in sight into the songs on the album as the emotions normally link with the narratives of these.
Stock Settings;
Throughout the music videos analysed, the stock settings that appeared multiple times were such as nightclubs, bedrooms which link to the theme and mood of the music, for example, a bedroom getting ready for a night out where you would listen to dance music.
Stock Characters;
Female dancers/artists who are slim, beautiful and dressed very provocatively with revealing clothing to entice the audience. This appears in a large amount of dance genre music videos, gaining the appeal of the audience.
Women are often represented as objects within the video and reinforce the dominant ideology of woman being objects for men. This is also reinforced by the constant use of extremely attractive females and not often attractive males.
Representation;
Creates a sense of realism towards the demographic audience as the setting of night clubs are where they are expected and do listen to this genre of music, allowing them to relate towards the music video.
The ages of the characters used within the videos are teenaged or young adult. This represents this age to be the target audience and suggest they are out drinking and partying all the time, as seen in the videos, reinforcing this stereotype of youth.
The use of the typical seductive woman used throughout the music video links to the fact that the dance genre of music tends to focus around the gender of women, but could appeal to males because of the provocative woman that tends to be the main focus within the frame throughout the video.
Technical Codes;
Lighting- use of dimly lit lighting to portray a night-time atmosphere, which links together with nightclub setting which features in multiple music videos researched. A Key light is also often used to highlight the artist and reinforce her importance. The videos also tend to use flashing lights or strobe lighting to create the nightclub feel.
Camera Shots- There is use of extreme close ups that shadow the identity of the dancer or artist to create enigma, which tends to be at the start of the music video. Medium and close up shots along with tracking is used to highlight the importance of the artist. A number of medium and long shots are also seen in the videos allowing the audience to clearly see the settings
The use of close ups of the dancer/artist throughout the video allows the audience to relate the audience. Long shots are also commonly used so the audience can visualise the setting and the dancer/artists and feel like they are in the dancer’s shoes and also allows the audience to relate towards the setting.
Editing- The editing of all the videos is very fast paced, showing this as a key convention. A number of jump and straight cuts being used to create a fast pace to the edits to match the beat of the song.
Costume- Use of provocative, revealing clothing upon the women within the music video reflects the type of clothing which would be worn to a nightclub, reinforcing the realism towards the audience.
Body movement and gesture- repetitive ‘dancing’ movements which fit to the pace and beat of the music are used to reinforce the atmosphere of the setting and portray as much realism as possible. Flirtatious dancing and ‘grinding’ are commonly used, along with the touching of other people to suggest the ‘nightclub’ atmosphere.
Narrative Theory;
When listening to the lyrics within most of the music video’s it would suggest that narrative theory such as Todorov’s theory could be easily applied. However, within the frame there doesn’t seem to be a clear Todorov’s theory, apart from in some cases where you are able to see the equilibrium, disequilibrium, realisation of the equilibrium, attempt to repair the equilibrium and the new equilibrium.
Album Covers
Enigma Code;
The artists/models used on the front cover of the albums covers do not engage in eye-contact with the audience which creates enigma as it portrays a sense of ambiguity and mystery towards the identity upon the album cover, drawing the target audience towards the album.
Font/Colour;
The use of a structured, bold title, normally placed within the middle of the album cover and in a large, capitalised font attracts the audience’s attention towards the name of the album.
Bright colours such as yellows, light blues and oranges are key to the dance album covers, as they create a happy atmosphere and giving an insight to the music and what mood it will portray towards the target audience.
Representation;
Similarly to the dance genre music videos, an attractive female is usually used on the cover of the dance genre albums. She is usually dressed provocatively and gives a sexy feel to the cover. This is seen as a key convention of this genre as it appeals to the target audience as the ‘youth’ age which is the demographic age can relate to the person on the front cover. Also, the gesture of the model is usually high energy giving the sense of them dancing and creating a happy atmosphere.
Appeal;
A lot of the models used are attractive, thin, big breasted blondes reinforcing the stereotype of an attractive female and the ideology of females being objects for males.
Medium close ups are often used to shoot the models. This allows the audience to see their emotions and their features, as well as highlighting their good appearance. The covers usually also include disco lights or strobe lighting within them, linking the cover to the nightclub scene.
The emotions portrayed by the models however often challenge the conventions of the dance genre. As this genre is seen to create a happy atmosphere and the emotions of the models are sometimes deep in thought and full of emotion. However this creates an in sight into the songs on the album as the emotions normally link with the narratives of these.
Tuesday, 29 June 2010
Research of CD covers, 'Ministry of sound', 'The annual 2008'
'Ministry of sound' is a very well known label for dance music. This means that the font hasn't been made to stand out like it conventionly would on other dance CD covers as the logo is easily regognisable to those interested in the genre. This could be a profitable aspect for the label as audiences will trust what contents will be on the album or it could be unprofitable as new customers aren't drawn in by the title.The images of the three young, attractive girls works well as this could appeal to men and women. The idea that the girls are all dancing, smiling and enjoying themselves could allow women to believe that this is what they could feel when they listen to the music and could also allow them to believe they are youthful for listening to it. It could attract men as they could be drawn to the CD because they are interested in looking at the attractive girls.
The colours used on the
Research of CD covers, 'Love to club'
The font used on this CD cover, like the others I have analysed is also square. The font is bold which allows it to stand out to it's target audience. The use of a square font makes it fit in with the typical conventions of a dance CD cover. It looks exciting and sends a loud message which is what dance music attempts to convey and makes the audience feel lively and ready to listen to upbeat, exciting music.The colours used are very bright and, like the font, they send a lively feel to the CD and provoke a happy and lively audience that show an interest in the genre. The CD may appeal more to women as a lot of pink and purple is used which are stereotypically thought of to be 'girly' or feminine.
The lighting used connotes a night club atmosphere as they are coming from different angles like the lights used in a night club coming from disco lights. This links in with the genre and makes the audience more aware of the genre.
The title of the album also makes the audience aware of the genre as clubbing music can be categorised as dance music, which audiences who like the genre will be aware of.
The image of the heart-shaped disco ball links in well with the title as the heart connotes love and the idea of it being a disco ball connotes dance. This will stand out to the audience and be recognised for what it stands for as it is a clear connotation.
The format of the cover is used well as the title and the image are in placed in the middle which means they'll stand out to its target market and grasp more interest.
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