The font used on this CD cover, like the others I have analysed is also square. The font is bold which allows it to stand out to it's target audience. The use of a square font makes it fit in with the typical conventions of a dance CD cover. It looks exciting and sends a loud message which is what dance music attempts to convey and makes the audience feel lively and ready to listen to upbeat, exciting music.The colours used are very bright and, like the font, they send a lively feel to the CD and provoke a happy and lively audience that show an interest in the genre. The CD may appeal more to women as a lot of pink and purple is used which are stereotypically thought of to be 'girly' or feminine.
The lighting used connotes a night club atmosphere as they are coming from different angles like the lights used in a night club coming from disco lights. This links in with the genre and makes the audience more aware of the genre.
The title of the album also makes the audience aware of the genre as clubbing music can be categorised as dance music, which audiences who like the genre will be aware of.
The image of the heart-shaped disco ball links in well with the title as the heart connotes love and the idea of it being a disco ball connotes dance. This will stand out to the audience and be recognised for what it stands for as it is a clear connotation.
The format of the cover is used well as the title and the image are in placed in the middle which means they'll stand out to its target market and grasp more interest.
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