The font used for the title of the artist on this album cover is large, square and thin. The square-like style of the font is a typical convention used on dance album covers. It allows the audience to recognise the genre and because it is large it stands out and creates an exciting tone, which links in the type of music. The thinness of the font gives it a more feminine feel, where as male artists who sing dance music tend to use a bolder font. This could suggest that the artist is appealing more to a female audience.The use of colour in the background is a purple/pink. This colour is portrayed as a feminine colour which could also suggest the album is aimed more at women. The colour isn't that bright or lively which challenges the typical convention used on a lot of other dance CD covers, the colours used give off a more relaxed, feminine approach to the album.
The artist takes up most of the cover which allows audience to recognise the album as they are familiar with the artists face. A close up of her has been used to not only make her stand out but to exaggerate her facial expression. She looks as though she is screaming with excitement. This facial expression links in with the exciting, upbeat feel to dance music and allows the audience to get a feel of what the music on the CD will be like.
The lighting has been used effectively and also exaggerates the artists facial expression. A key light has been placed directly in front her, she has raised her hand as if she is blocking it as it is so bright.
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