Genre

There are four people in our media group, these people are Amy Link, Joshua Brazier, Jennifer Cullotty and I. We have decided that we want to create a music video to the music under the genre of 'dance'. This means we are able to create an up-beat video which is something we would like to do. The group are all now focusing on doing lots of research about the genre. This includes researching five different CD covers, music videos and advertisements all under the chosen genre. We will also need to do research on our target audience and the different institutions such as the music industry, music channels and music magazines.

After carrying out this research we will be able to begin planning our music video to fit the correct codes and conventions of typical dance music videos, on the other hand we could challenge the codes and conventions and create something different.