Music videos for the dance genre all share a lot of the same conventions. They are very typically made under the genre and its very easy for audiences to tell if they're watching a music video for a dance/clubbing song. The videos I analysed were Eric Prydz-Call on me, Fedde Le Grande-Put you're hands up for Detroit, Usher-OMG, Joey Negro-Make a move on me and Sash-Raindrops.
One of the main aspects noticed when watching the music videos is the use of females. There are a lot of very attractive women dressed in barely anything. In every video the women don't necessarily have leading parts in the videos they are just seen most the time and are always seen dancing. This could suggest that the genre is more aimed at males, although one could argue that the women in the videos tend to dominate the men therefore the genre could also appeal to women.
A lot of dance music is played in gyms and other places of fitness. The genre is seen to motivate people when in he situation of doing exercise. This is shown in the video for 'call on me'. The video is about a group of attractive girls who go in to a gym for a work out in their gym clothes (that are sexually appealing) and they're joined by an unattractive male who is taken back by the girls and can't stop staring at them. This idea for a video is clever as it is almost a connotation of the genre.
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